AD Lançamentos

For ΛD Lançamentos, the objective was to build a strong, modern brand identity tailored to the real estate market, where trust and clarity are essential. Using a product-oriented approach to branding, I combined aesthetic precision with functional design, ensuring scalability and consistency through Figma. This setup caters to a diverse client base, enabling clear and accessible communication across profiles. With UX and accessibility principles embedded, the brand identity promotes an engaging experience that balances clarity and sophistication. ΛD Lançamentos now has a solid, adaptable brand prepared to support its growth in the real estate market.